Leveraging supply integration, mass customization and manufacturing flexibility capabilities and the contingency of innovation orientation

Purpose This paper aims to examine the relationship between supply integration and firm performance by first, investigating mediating effects of manufacturing flexibility mass customization; second, exploring moderating role innovation orientation on link internal capabilities performance. Design/methodology/approach Resource orchestration contingency theories are used address effects. A cross-sectional data set 242 Swedish manufacturers is test for hypotheses using structural equation modeling. Findings The findings provide support roles customization in However, results point contrasting contingent orientation. While positively moderates association performance, it shows a negative impact Research limitations/implications study contributes literature integrative activities with upstream chain actors. Specifically, authors highlight how specific capability configurations comprising integration, lead Moreover, insights innovation, especially if firms consider or capabilities. Originality/value individual impacts have been addressed previously, there paucity research these two integrated integration. little known regarding relationships.